white house scores with three-year-old photo

Official White House Photo by Pete Souza (flickr.com)

This May 2009 photo of a black boy patting President Obama’s hair is flying around the Internets again, thanks to a New York Times fluff piece. White House aides are often skittish when discussing race, the reporter says–except, I’d add, when they control the narrative.

During an election year and in what will be a photo finish contest with the whitest white guy in the room, reminding We the People that they elected the first African-American POTUS is a plus. Eliciting audible, “Awws,” while you’re at it: bonus. Score one for the Oval Office and its public relations machine.  This kid’s super cute and it’s a lovely Norman Rockwell moment. But I’ll save my Awws for something else.

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